Program Syllabus
Our 10-week Digital Marketing Science program is built for today’s fast-moving world, where AI is transforming the field. Designed by industry pros, this hands-on course equips you with the skills and tools to grow your career or business with confidence.
Watch our course preview
Introduction to Digital Marketing Science
Watch this brief video to learn more about our real-world curriculum, expert instructors, and the in-demand credentials you’ll earn in this highly-rated program—designed for the digital age and powered by the latest AI tools.
Become a complete digital marketer with in-demand skills and AI-enhanced strategies. Fast track your career with practical training and certifications you can use right away—on the job or in your next interview.
Get the support you need to meet your unique goals. Whether you’re looking for a promotion or to start a new career, we’re here to help.
They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and the latest technologies from our roster of handpicked industry pros. Gain real-world insights and deep knowledge to prepare you for today’s in-demand jobs.
Our course attracts learners who are motivated to expand their marketing knowledge and grow their careers. Their backgrounds are wide and varied, including traditional marketing, product marketing, entrepreneurship, design, degrees in computer science and liberal arts, military service, and even Olympic competition. Our program is ideal for anyone who identifies with one of the following profiles:
You’re ready to get and stay ahead. This flexible experience is perfect for professionals who want to sharpen their edge. Maybe you’re aiming for a promotion, shifting into a more strategic role, or simply want to stay competitive by learning how AI is transforming marketing. Whether you’re already in marketing or in a related field, this program builds the skills and confidence to make your next big move.
You’re starting out, and you want an edge. This course is ideal for recent grads looking to turn their interest in marketing into a real-world skill set. This program gives you hands-on experience with today’s most in-demand digital marketing and AI tools—so you can enter the job market with confidence and standout skills.
You’re ready for something new. Maybe you’ve spent years in one field and are ready for a pivot—or you’ve taken time away and want to return with relevant, future-forward skills. You’ll gain a solid foundation in digital marketing, practical experience, and up-to-date knowledge of how AI is shaping the industry—so you can re-enter prepared and with confidence.
You’re ready to grow what you’ve built. Whether you're refining your brand, launching new offerings, or expanding your reach, you’ll gain practical marketing skills and AI-driven strategies to fuel growth and make smarter, faster decisions.
You should expect to spend six to eight hours engaging with on-demand content created by industry experts, including hands-on activities and assignments in the online learning management system (LMS). Additionally, optional (but recommended) weekly live/online group sessions (two hours) are available for engaging in real time with peers, mentors, and industry experts. Please note that you may need additional time to prepare for and complete the certification exams.
A university-issued certificate of completion that verifies knowledge and hands-on experience relevant to the following roles:
Well-known credentials in several of the most in-demand technologies: Google Ads Search Certification, Google Analytics Certification, and HubSpot Email Marketing Certification.
10 weeks
Flexible online learning with optional mentor-led live sessions
Flexible payment options are available
Get reimbursed by your employer!On-demand with live sessions
Expert instructors
3 technology certifications + certificate of completion from UNC Charlotte School of Professional Studies
"You’re going to walk away with much more knowledge and experience."
"I walked away with four different certifications..."
“I loved the live sessions; there was something new every week."
"I’ve been able to advance my marketing career."
"The course taught AI as a marketing tool."
"After taking the course, I doubled my salary and landed my dream job."
