Program Syllabus
Our 10-week Digital Marketing Science program is built for today’s fast-moving world, where AI is transforming the field. Designed by industry pros, this hands-on course equips you with the skills and tools to grow your career or business with confidence.
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Introduction to Digital Marketing Science
Watch this brief video to learn more about our real-world curriculum, expert instructors, and the in-demand credentials you’ll earn in this highly-rated program—designed for the digital age and powered by the latest AI tools.
Become a complete digital marketer with in-demand skills and AI-enhanced strategies. Fast track your career with practical training and certifications you can use right away—on the job or in your next interview.
Get the support you need to meet your unique goals. Whether you’re looking for a promotion or to start a new career, we’re here to help.
They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and the latest technologies from our roster of handpicked industry pros. Gain real-world insights and deep knowledge to prepare you for today’s in-demand jobs.
Our course attracts learners who are motivated to expand their marketing knowledge and grow their careers. Their backgrounds are wide and varied, including traditional marketing, product marketing, entrepreneurship, design, degrees in computer science and liberal arts, military service, and even Olympic competition. Our program is ideal for anyone who identifies with one of the following profiles:
You’re ready to get and stay ahead. This flexible experience is perfect for professionals who want to sharpen their edge. Maybe you’re aiming for a promotion, shifting into a more strategic role, or simply want to stay competitive by learning how AI is transforming marketing. Whether you’re already in marketing or in a related field, this program builds the skills and confidence to make your next big move.
You’re starting out, and you want an edge. This course is ideal for recent grads looking to turn their interest in marketing into a real-world skill set. This program gives you hands-on experience with today’s most in-demand digital marketing and AI tools—so you can enter the job market with confidence and standout skills.
You’re ready for something new. Maybe you’ve spent years in one field and are ready for a pivot—or you’ve taken time away and want to return with relevant, future-forward skills. You’ll gain a solid foundation in digital marketing, practical experience, and up-to-date knowledge of how AI is shaping the industry—so you can re-enter prepared and with confidence.
You’re ready to grow what you’ve built. Whether you're refining your brand, launching new offerings, or expanding your reach, you’ll gain practical marketing skills and AI-driven strategies to fuel growth and make smarter, faster decisions.
You should expect to spend six to eight hours engaging with on-demand content created by industry experts, including hands-on activities and assignments in the online learning management system (LMS). Additionally, optional (but recommended) weekly live/online group sessions (two hours) are available for engaging in real time with peers, mentors, and industry experts. Please note that you may need additional time to prepare for and complete the certification exams.
A university-issued certificate of completion that verifies knowledge and hands-on experience relevant to the following roles:
Well-known credentials in several of the most in-demand technologies: Google Ads Search Certification, Google Analytics Certification, and HubSpot Email Marketing Certification.
10 weeks
Flexible online learning with optional mentor-led live sessions
Flexible payment options are available
Get reimbursed by your employer!On-demand with live sessions
Expert instructors
3 technology certifications + certificate of completion from UNC Charlotte School of Professional Studies
"You’re going to walk away with much more knowledge and experience."
"I walked away with four different certifications..."
“I loved the live sessions; there was something new every week."
"I’ve been able to advance my marketing career."
"The course taught AI as a marketing tool."
"After taking the course, I doubled my salary and landed my dream job."
The Bureau of Labor and Statistics projects Digital Marketing job growth to be above average with 10% growth over the next ten years. It’s no surprise that the number of companies hiring Digital Marketers has grown by 33%*. So, why is the Digital Marketing field experiencing high growth? It’s an agile, cost-effective, and self-informing method of connecting with the consumer. Businesses increasingly rely on Digital Marketing to recession-proof their income streams by responding to consumer needs early and often.
* Source
This course is ideal for professionals looking to build job-critical digital marketing and AI skills—whether you’re advancing in your current role, changing careers, or growing a business. Our students come from a wide range of backgrounds, including marketing, product, design, entrepreneurship, education, customer service, and military service. No prior digital marketing experience is required—just curiosity and the drive to learn.
This course is perfect for:
Have additional questions? Email us at support@ziplines.com and someone from our enrollment team will get back to you.
Yes. We have a Career Hub with on-demand career modules, resources, and workshops dedicated to helping you meet your career goals.
We do not offer job placement as part of our career support. However, we do provide you with the tools to be successful in your job search.
This program will prepare graduates for roles similar to:
The course and the Playbook projects will provide you with content to create a portfolio, but you are responsible for creating a portfolio on the platform of your choice.
Delivered fully online, you should expect to spend six to eight hours per week engaging with interactive, on-demand content created by industry experts, including hands-on activities and strategic playbook assignments.
Additionally, you can attend two-hour live group sessions to collaborate with peers and instructors. These optional live sessions are led by industry experts who follow evolving digital marketing tools, techniques, and processes and bring that information into classroom discussions. Please note that you may need additional time to prepare for and complete the certification exams.
Yes, you will earn a university-issued certificate of completion that verifies knowledge and hands-on experience in Digital Marketing, as well as the following industry certificates:
This prestigious credential will enhance your resume, making you more attractive to potential employers. It can also be showcased on LinkedIn to highlight your proficiency in digital marketing technologies, setting you apart in a competitive job market. Earning this certificate of completion demonstrates your commitment to continuous learning and professional growth, significantly boosting your career advancement opportunities.
In order to receive a certificate of completion, learners must complete 100% of online coursework, achieve 70% or better on each module assessment, submit all Strategic Digital Marketing Playbooks, and pass the identified certifications and qualifications (Google Ads Search Certification, Google Analytics Certification, and HubSpot Email Marketing Certification).
No, this is a noncredit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education so check with your human resources department to determine your eligibility.
There are multiple options to pay for this course. The first way is to pay upfront, online. This option also provides the largest savings.
We offer both installment and financing options. To find out if you qualify for either of these payment options, fill out the enrollment form to be directed to the payment page. From there, you can click on the "Get Qualified" link to see what options are available.
Many employers also offer tuition reimbursement. Our guide gives you suggestions and templates for how to ask your employer to cover the cost of the course.
View our reimbursement guide.
We are confident in the quality of our learning experience, having supported thousands of learners and received hundreds of 5-star reviews. Because we believe so strongly in the value and impact of our course, we offer a 7-day money-back guarantee from the start date. If the course isn't the right fit for you, you can withdraw within the first week of your course and receive a full refund, no questions asked.
You’ll access on-demand content and assignments through our learning platform and join the optional (but recommended) mentor-led live sessions once a week through our video conference platform. The live sessions are recorded. The online learning management system can be accessed on a computer from anywhere with an internet connection.
